The principle of focusing ‘within as well as outside the boundary’ informs our strategic choice of looking at sustainability as a boundary-less continuum and this forms the backbone of our sustainability framework. This continuum spreads across two conceptual dimensions - business responsibility and social responsibility.
Business responsibility is about the organization fulfilling its essential duties and obligations, and running its business with integrity and ensuring that the ecological footprint of its operations is minimized. This translates to:
The second dimension of social responsibility is about looking beyond the boundaries of organization and contributing towards development of the larger community. While this categorization is conceptually useful, the right approach is to look at both the dimensions as an integrated continuum which is based on the same fundamental principles.
Bases on the above mentioned dimensions of social responsibility, a graphical representation of our sustainability framework is shown below.