Community Engagement through Wipro Cares

Wipro’s initiatives for underprivileged communities are channeled through Wipro Cares, a not-for-profit trust that engages on the issues of Education for the Underprivileged, Primary Health Care and Community Ecology. In addition, the trust also works on long-term rehabilitation of affected communities after natural disasters.

The Wipro Cares funding model is based on voluntary employee contributions that are matched by Wipro. This model is a great example of where employees play a key role in terms of both, volunteering and monetary contribution. During 2016-17, nearly 40,000 Wipro employees engaged with Wipro Cares either through volunteering or by way of monetary contributions or both. More than 9,000 employees from more than 40 chapters collectively spent more than 26,500 hours in voluntary engagement on a wide range of community and environmental initiatives.

Inputs and Program Outcomes

Wipro Cares partners with not-for-profit organizations for implementation of projects in our chosen domains. Our engagement with organizations by way of inputs include:

  • financial support to focus on their key objectives
  • regular engagement through meetings, field visits and planning and review at important stages

In the narrative below, we outline some of the key outputs and outcomes for 2016-17 at a domain level.

  • Primary health care: Access to primary health care is a key determinant of an individual’s future trajectory in life, including the ability to engage in productive livelihoods and responsible citizenship. Wipro Cares works with partners who oversee the delivery of good quality primary health care services to underserved communities in Nagaland and Maharashtra. In 2016-17, we started working in the slums of Mumbai to address the issues of malnourishment among pregnant and lactating mothers as well as children between the age groups of 0-5 years. The North-East is relatively underserved in terms of development and therefore, it was realized as imperative to start engaging in the region. Our work in Nagaland is in remote, inaccessible villages where availability of primary health care services has been weak or non-existent till now. Similarly, we work in the remote tribal district of Gadchiroli in Maharashtra. In both instances, the primary goals are to build the capacity of the local community in managing their health needs, to augment government infrastructure and to train health workers to address the unique needs of the communities.
  • Output Outcome
    • Established new partnership in Mumbai, Maharashtra to address the issue of malnutrition in low income neighborhoods and continued support to existing partner in Nagaland and Gadchiroli, Maharashtra.
    • Underprivileged families in slums of Mumbai having increased access to guidance, awareness and treatment to address the challenges and issue of malnutrition among pregnant and lactating mothers and children between 0-5 years of age.
    • Around 150 women and children in Mumbai benefitting from the services to prevent and cure malnutrition.
    • Around forty thousand people across 59 villages provided with access to affordable primary health care services.
  • Education for underprivileged children: Wipro Cares complements Wipro’s other initiatives in education by supporting in a more direct way, access to educational opportunities for underprivileged children from marginalized communities. Our work focuses not only on getting children enrolled in schools but also enabling retention and better learning outcomes through remedial education. Through our partnerships, we also aim to provide counselling services for children and parents, to support nutrition and healthcare needs of the children, to develop vocational skills among adolescents and to facilitate holistic development of all children.
  • Output Outcome
    • Established five new partnerships and continued support to existing partners, thereby reaching out to eight states across the country through twenty-one projects targeting communities like migrant labour, urban slum children, orphan/institutionalized children
    • More than 68500 children belonging to underprivileged communities in cities across India now have access to formal or non-formal education
  • Children with disability: Started in 2014, this important initiative focuses on early childhood care followed by education for children with disability. This has scaled in size and scope significantly. Education for children with disability is never about just schooling. It is linked to a whole host of other enabling factors like availability of nutrition, community support, specially trained teachers, assistive devices, access to healthcare etc. Our approach tries to integrate these dimensions to the extent possible. Our work in this space covers multiple categories of disability and focuses on early intervention and inclusive education.
  • Output Outcome
    • Established partnership in new geographies through one new partnership in the National Capital region and continued support to existing partners, thereby reaching out to six states through twelve projects
    • Early mainstreaming promoted through early intervention and inclusive education
    • Increased awareness of disability among underprivileged communities
    • Enhanced ability of families to manage the needs of children with disability
    • Educational and rehabilitative needs of 2500 underprivileged children with disabilities from socio-economically underprivileged backgrounds met.
  • Community Ecology: Effective management of urban solid waste continues to be a pressing challenge for our cities. While the use of right technology, good governance and the active participation of civil society are important determinants of success, the work of the informal sector is often unrecognized. In this regard, Wipro Cares continues to strengthen a project, initiated in 2014-15, which focuses on providing social, nutritional and health security to workers in the informal sector in Bangalore’s solid waste management domain. In addition, the program also provides a comprehensive skills upgradation program for such workers
  • Output Outcome
    • Continuation of project and partnership working towards welfare of waste pickers
    • Skill up-gradation of informal waste pickers to engage in organic waste management, organic terrace gardening etc.
    • 2700 waste pickers benefitted with access to social and health security measures.
  • Disaster rehabilitation: In the event of natural disasters, disadvantaged communities get affected the most as the already fragile basis of their livelihoods gets further weakened. Starting with the Gujarat earthquake in 2001, Wipro Cares has responded to several natural calamities in which Wipro’s employees have risen to the occasion and played a sterling role both in terms of volunteering efforts and funding. We deliberatively focus on the more difficult challenge of long term rehabilitation of the affected communities in preference to immediate or near-term relief. In 2016-17, we started working for economic rehabilitation of women fish-workers in Cuddalore who were affected by the Tamil Nadu floods of December 2015.
  • Output Outcome
    • Established new partnership to work towards economic rehabilitation of flood affected women fish workers in Cuddalore, Tamil Nadu and continued support of partner organization in Uttarkashi.
    • Farmers’ cooperative set up in Uttarkashi to facilitate market linkages in 22 villages.
    • Protecting livelihoods and sustenance of income of 1000 women fish-workers through Micro-enterprises and participation in formal markets through production and sale of value added products.
    • Promotion of organic agriculture and allied activities and strengthened local livelihoods
    • Economic rehabilitation of communities in 22 villages affected by 2013 Uttarkashi floods