Values, Vision, Policies

Earlier this year, we announced our new brand identity and logo. The new logo illustrates Wipro’s unique strengths, as seen by clients, of i) being able to connect and integrate multiple perspective across technologies, industries, and geographies and ii) identifying and implementing innovation that is most relevant and impactful, to enable clients run and transform their businesses.

The brand logo conveys simplicity, vibrancy, and clarity; the four radiating rings of dots represent the Spirit of Wipro values, employees, clients and partners, and communities. The logo and brand in its entirety is a fusion of a strong core rooted in the Spirit of Values, and a strong sense of connectedness with our stakeholders, as we partner and shape the future together, with them.


"The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees." - Abidali Z. Neemuchwala

The revised brand and logo reflects and is driven by the re-articulated Spirit of Wipro, our core values. The revised brand and Spirit of Wipro values together re-affirm and shape our identity and actions as a responsible, sustainable corporate citizen.


"Our brand identity is a visual expression of what we do and mean, for our clients. And this is directly energized by our Values. The Values are our core and our beacon, the bedrock of our culture. Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity." - Azim Premji

The Spirit of Wipro represents the core values of Wipro which act as the guiding principles for our culture and actions. This Spirit is rooted in current reality, but it also represents what Wipro aspires to be hence making it future ready. They bind us together and inspire us to excel in the way we think and act.

Spirit of Wipro

The Spirit of Wipro is the core of Wipro. These are our Values. It is about who we are. It is our character. It is reflected consistently in all our behavior. The Spirit is deeply rooted in the unchanging essence of Wipro. It also embraces what we must aspire to be. It is the indivisible synthesis of the four values. The Spirit is a beacon. It is what gives us direction and a clear sense of purpose. It energizes us and is the touchstone for all that we do. We recently rearticulated the Spirit of Wipro.

  • Be passionate about client's success

Be passionate about clients’ success. We succeed when we make our clients successful. We collaborate to sharpen our insights and amplify this success. We execute with excellence. Always.

  • Be passionate about client's success

We treat every human being with respect. We nurture an open environment where people are encouraged to learn, share and grow. We embrace diversity of thought, of cultures, and of people.

  • Be global and responsible

We treat every human being with respect. We nurture an open environment where people are encouraged to learn, share and grow. We embrace diversity of thought, of cultures, and of people.

  • Unyielding integrity in everything we do

Integrity is our core and is the basis of everything. It is about following the law, but it’s more. It is about delivering on our commitments. It is about honesty and fairness in action. It is about being ethical beyond any doubt, in the toughest of circumstances.

Wipro’s Vision

“To earn our clients’ trust & maximize value of their businesses by providing solutions that integrate deep industry insights, leading technologies & best in class execution”


Values are the foundational cornerstones of an institution and shape its essential core i.e. ‘what it stands for’. To translate these into operating frameworks is the job of policies and codes of conduct. Some of our key policies are as below.

  • Code of Business Conduct
  • Ecological Sustainability Policy
  • Corporate Social Responsibility Policy
  • Health and Safety Policy
  • Supplier Code of Conduct
  • Human Rights Policy

All the policies and codes of conduct are developed after studying industry best practices and conducting stakeholder consultations. Senior level executives of relevant teams approve and have the oversight. Employees are regularly trained on the expectations of different policies and is available in websites as well as key locations in our campuses.